Driving Innovation: Behind the Scenes of AvePoint’s Agentic AI Launch at Microsoft Ignite 2025
As the Global Product Marketing & GTM Strategy lead, I had the privilege of steering one of AvePoint’s most ambitious product launches yet: AgentPulse, the front door to our agentic AI governance solutions.
This initiative aimed to be more than simply introducing a product; it was also about setting a new benchmark for AI readiness and security in the enterprise, particularly in a space where many competitors are eager to make noise, but fail to go-live with actual results.
Example short promo for AgentPulse launch, amplified on social media.
Our teams (across Product Marketing, Digital & Demand Gen, Content Marketing, Design, Enablement, and more) worked tirelessly to align marketing momentum with field and product readiness, navigating complex dependencies and last-minute pivots – such as the Cloudflare outage on launch morning – with agility.
From crafting compelling narratives to orchestrating multi-channel campaigns across Microsoft Ignite and beyond, we focused on delivering clarity and confidence to customers exploring AI governance.
The process involved multiple teams of content, design, and activation, including:
- Numerous thought-leadership articles.
- Multiple showcase videos for AgentPulse and AvePoint.
- Offline-ready interactive demo kiosks live at Microsoft Ignite.
Several examples of these are shared below:
Example ‘About AvePoint’ showcase video, with updated positioning.
Example thought-leadership blogs leading up to, and during, the launch activities.
Example of an on-the-fly social video promo – one of several – that I recorded while onsite at the event to leverage for social media and ads.
Interactive Demo Kiosks I built for our major events—boosting booth traffic, guiding on‑rails storytelling, and offline-ready, staying resilient even during cloud outages.
The launch reinforced AvePoint’s position as a leader in agentic AI innovation, showcasing how governance and security can scale alongside emerging technologies.
Personally, I’m proud of driving the strategic vision, collaborating across product and field teams, and ensuring our story resonated globally.
Looking ahead, the insights gained will fuel even stronger launch campaigns in 2026.
For organizations seeking to harness AI responsibly, AvePoint continues to lead the way, and I’m excited to keep shaping that journey!
Original Social Links can be found at:
AgenPulse Promo Video on LinkedIn:
https://www.linkedin.com/posts/avepoint_agenticai-aigovernance-datasecurity-activity-7396560556834320384-nwDu
Live @ MS Ignite Promo on LinkedIn:
https://www.linkedin.com/posts/avepoint_msignite-agentpulse-agenticai-activity-7396956202301169664-IBwS