Timothy Boettcher

Go-To-Market Strategy

Sales and Marketing Leadership

Advisory and Professional Services

Global SaaS Leadership

Timothy Boettcher

Go-To-Market Strategy

Sales and Marketing Leadership

Advisory and Professional Services

Global SaaS Leadership

About Me

Hi, I’m Tim! 👋 I align Sales, Marketing, and Strategy to accelerate growth in complex organizations.

Senior Vice President, AvePoint | Head of GTM Strategy

With 20+ years of leadership experience in global SaaS, I simplify complexity and turn it into action. I’ve built and scaled high-performing revenue teams, delivering:

Strategic Revenue Growth: Successfully kickstarted US SaaS subscribers from 0 to 120,000 in 12 months for global expansion in a new, challenging market.
Operational Clarity: Unifying sales and marketing to align focus, streamline GTM execution, and deliver measurable results.
Proven Global Leadership: Experienced across North America, EMEA, and APAC in roles spanning Sales, Marketing, and Strategy.

I thrive where businesses face strategic challenges—connecting the dots others don’t see to create sustainable success. Let’s talk if you’re looking for someone who can lead, scale, and simplify!

Key Areas
Global Leadership

Managed high-performing teams and projects across North America, Japan, Singapore, Australia, and wider APAC, driving consistent global success.

GTM Strategy

Expert in building and executing go-to-market strategies that align SaaS and Services solutions with business outcomes.

Change Management

Skilled in leading large-scale global transformations, aligning teams, and simplifying complex processes for better results.

Revenue Growth

Proven track record of driving revenue growth through value-based selling, solution positioning, and services capture.

Complex Problem Solving

Adept at turning complex, unwieldy technical challenges into straightforward business wins, from SMB, to enterprise, to Public Sector.

Wide Industry Expertise

Deep knowledge and experience across public and private sectors, including Federal, State/Local, FinServ, Education, Energy, Pharma, and more.

Fun Facts
Cat person.
Passionate about coffee.
Microsoft Certified Professional & Masters in Business Info Sys.
Lived in Australia, Singapore, Tokyo, and USA.
Resume
Experience
SVP, Head of GTM Strategy North America
Jan 2024 - Present
SVP, Head of GTM Strategy North America
AvePoint Inc. (Arlington VA, USA)
Chief Revenue Officer / Head of NA and ANZ, MaivenPoint Subsidiary
Mar 2022 - Jan 2024
Chief Revenue Officer / Head of NA and ANZ, MaivenPoint Subsidiary
AvePoint Inc. (Arlington VA, USA)
SVP, Strategic Accounts and Solutions
May 2021 - Mar 2022
SVP, Strategic Accounts and Solutions
AvePoint Inc. (Arlington VA, USA)

Responsible for helping businesses and organizations manage their technology use.

SVP, Client Services
Feb 2019 - May 2021
SVP, Client Services
AvePoint Public Sector Inc. (Arlington VA, USA)
Country Manager (Japan)
Feb 2017 - Feb 2019
Country Manager (Japan)
AvePoint Japan K.K. (Tokyo, Japan)
Director of Solutions, Client Services APAC
Jun 2014 - Feb 2017
Director of Solutions, Client Services APAC
AvePoint Singapore (Singapore)
Principal Consultant
Oct 2007 - May 2014
Principal Consultant
OBS, Nintex Group (Adelaide, Australia)
Apr 2005 - Sep 2007
Independent Freelance Intranet Consulting
Various Agencies (Adelaide, Australia)
Level 2 Operations
Feb 2002 - Jan 2005
Level 2 Operations
Hostworks (Adelaide, Australia)
Education
SharePoint 2010, Configuration
2010
SharePoint 2010, Configuration
Microsoft Certified Professional
Microsoft Office SharePoint Server 2007 Configuration
2007
Microsoft Office SharePoint Server 2007 Configuration
Microsoft Certified Professional
Masters of Business Information Systems (DMIS)
2006
Masters of Business Information Systems (DMIS)
University of South Australia
Bachelor of Business Information Systems
2005
Bachelor of Business Information Systems
University of South Australia
Blog
December 18, 2024 Schedule Smarter: Outlook’s ‘Schedule with Copilot’ Feature Explained!

Tired of long email threads that go nowhere? 📨 Let’s talk about Outlook’s ‘Schedule with Copilot’ feature! Instead of manually…

December 13, 2024 How I Used Microsoft Copilot to Analyze Survey Feedback in Excel!

This week, I revisited a survey we ran a while back on our outreach email templates and discovered just how…

December 6, 2024 Using Microsoft Copilot for OKR Planning: Save Time and Spark Ideas!

As we gear up for the new year, our team has been diving into OKR planning—a process that’s exciting but…

November 27, 2024 Create Images Directly Inside Microsoft Copilot

Did you know you can create images right inside Microsoft Copilot? I just learned this at Microsoft Ignite and it…

Speaking Engagements
Events and Webinars
Build an AI Data Blueprint that Accelerates ROI
Nov 2024
Build an AI Data Blueprint that Accelerates ROI
Millennium Alliance - Digital Enterprise CIO Transformation Assembly, Miami FL

In this session, we'll uncover how a strategic data foundation is crucial to maximizing returns on generative AI investments. Leveraging insights from trusted sources like IBM and Gartner, this session outlines key elements of a reliable AI strategy, emphasizing why data quality, governance, and security are essential but often underestimated components. We explore why data management poses greater challenges compared to establishing AI vision or operations, and share an anonymized case study demonstrating how a robust data blueprint enabled one organization to streamline compliance, enhance AI performance, and unlock measurable ROI.

Data First: The Foundation for Trust in Generative AI
Oct 2024
Data First: The Foundation for Trust in Generative AI
Intelligent Enterprise Leaders Alliance - Generative AI & ML Tech Stack World Series, Los Angeles, CA

Explore the critical role of data in establishing trustworthy and reliable AI. Drawing from leading research by IBM, Gartner, and others, this session highlights essential components for successful AI strategies, emphasizing how data quality, governance, and security are frequently overlooked when reviewing AI benchmarks. We examine common challenges organizations face in managing data effectively and share a real-world case study illustrating how a streamlined, automated data approach can transform an organization’s AI initiatives. By putting data first, companies can unlock AI’s full potential and build trust in the results it delivers.

Oct 2024
Unlock AI Potential: Prepare and Enable your Data for Copilot
Memphis Microsoft Community Days, Memphis, TN

Unleashing Copilot and AI apps in Microsoft 365 can have fantastic benefits for your organization, but it's critical that you have core capabilities in your data management to be confident that your users are getting secure, relevant results. This session equips you with a 3-step framework to prepare, secure, and optimize your valuable Microsoft 365 data in preparation for Copilot, allowing you to unlock the full potential of this powerful AI tool and ensure responsible data utilization within your organization.

Event Page
Sep 2024
Building Trust in AI, Data Security Essentials for Educational Institutions
Microsoft Webinar Series (Online Webinar)

In this webinar, we will explore the critical importance of data security for educational institutions who are considering or deploying generative AI solutions like Microsoft Copilot. Discover how AvePoint and Netrix help educational organizations audit, secure, and automate their data to ensure compliance and safety and create confidence in generative AI results. Learn best practices for safeguarding sensitive information and building a secure foundation for AI, allowing your institution to confidently embrace the benefits of latest innovations with a robust and trustworthy data layer.

Webinar Link
Aug 2024
Transforming Communication Strategies with Microsoft 365: How A Robust Digital Workplace Strategy Drives Employee Experience and Delivers Better GenAI Results
Advanced Learning Institute - AI for Communicators, Nasdaq HQ, New York City

This workshop focuses on insightful strategies to leverage Microsoft 365 in transforming your digital workplace. We will explore how tools like Teams, SharePoint, and the Viva Suite provide a cohesive employee experience by seamlessly streamlining communications, engagement, training, and collaboration. This holistic approach is underscored by themes of Knowledge Management and how enhancing your KM as a byproduct of employee experience not only improves productivity, but also has the added benefit of improving data quality for Generative AI results like Copilot for Microsoft 365. Whether you’re looking to optimize your strategic communications or enhance your digital workplace collaboration, this workshop will equip you with the insights and tools needed to succeed in a modern, AI-driven workplace.

Event Page
Aug 2024
Unlock AI Potential: Prepare and Enable Copilot for Microsoft 365
AvePoint and Carahsoft Live Event, Leesburg VA

Are you looking to maximize the effectiveness of Microsoft 365 Copilot? Join this new AvePoint workshop to learn how to prepare, secure, and optimize your data for Copilot, ensuring you get the most out of this powerful tool. We'll walk and talk you through the 3 essential steps to unlocking potential with Microsoft 365 Copilot.

Event Page
Jul 2024
Enhancing Employee Experience and Knowledge with Microsoft 365: A Pathway to Effective Digital Workplace Collaboration and Better GenAI Results
Advanced Learning Institute, Strategic Internal Communications for Government (3 Day Virtual Event)

Join us for an insightful workshop focused on leveraging Microsoft 365 to transform your agency’s digital workplace. You will explore how Microsoft 365 tools like SharePoint, Engage, and Viva provide a cohesive employee experience by seamlessly streamlining communications, engagement, training, and collaboration. This will be underscored by themes of Knowledge Management and how transforming your agency’s approach to KM not only enhances the quality of employee experience and productivity but also has the added benefit of improving data quality for Generative AI results like Copilot for Microsoft 365. Whether you’re looking to optimize your strategic communications or enhance your digital workplace collaboration, this workshop will equip you with the insights and tools needed to succeed in a modern, AI-driven workplace.

Event Page
May 2024
Unlocking the Power of AI for Government: Securely Leverage AI & Copilots
Microsoft Govt AI Summit, Washington D.C.

Boost agency efficiency and productivity with AI and Copilots for Microsoft 365 – with confidence! This session equips public sector professionals with the knowledge to prepare, secure, and optimize your valuable Microsoft 365 data for Copilot. Learn the 3 essential preparation steps to unlock the full potential of this powerful AI tool and ensure responsible data utilization within your agency.

Event Page
Oct 2023
Viva Learning Crash Course: What it is, Where it fits, and How to Maximize
#ShiftHappens 2023, Washington D.C.

The skills needed to be effective in the workplace are constantly changing, and it’s the role of the I.T. department to help support the evolving needs of corporate Learning & Development – however the world of digital learning tools can be overwhelming and difficult to navigate. In this session, we will cover the basics of learning tools and explore the role that Viva Learning plays within your organizational eLearning landscape, as well as discuss tips for taking it the next-level.

View in Portfolio
Jun 2023
Modernize Corporate Learning with Microsoft Teams
Microsoft 365 EduCon DC 2023, Washington D.C.

As more and more enterprises embrace hybrid and remote working environments in a post-pandemic world, many organizations are looking to improve the way they deliver Learning and Development activities to their staff in engaging, interactive, and collaborative ways. Don’t miss this interactive session and learn how AvePoint helps customers make the most of their M365 capabilities by leveraging, enhancing, and automating Microsoft Teams for L&D scenarios.

Event Page
Jun 2023
How New Technology & AI Can Advance the Future of Education
Learning Impact Con 2023 (1EdTech), Anaheim CA

Join Dr. Alexander Tuzhilin (Professor of Information Systems and the Leonard N. Stern Professor of Business at the NYU Stern School of Business) and Timothy Boettcher (Head of MaivenPoint, North America) for a thought-provoking session that explores the transformative potential of emerging technologies and AI in the field of education, and how this is laying the groundwork for a better future – one learner at a time. With AI making headlines today, we will look beyond ChatGPT to other emerging technology drivers in the next decade, and how we can prepare for the impact in education. Delving into the implications of increased automation, how human interaction will be seamlessly blended with AI, and other upcoming trends on the forefront of personalized education, participants will walk away with a deeper understanding of the major fundamental changes that will reshape the ways we teach and learn, and strategies we can begin employing today to embrace the shift.

Event Page
May 2023
Modernise Digital Learning and Exam Delivery for Educational Institutions
Online Webinar, Sydney Australia

Learn how to equip teachers and students with a holistic learning platform to collaborate and transform traditional learning and exam systems into digital formats in a trusted hybrid mode. Don’t miss this interactive session and learn how you can equip teachers and students with a holistic learning platform to collaborate, share insights as they learn, and transform traditional pen-and-paper exams into a digital exam in a trusted hybrid mode. Also learn success stories from ANZCVS on how they digitised exam delivery and administration for 300 candidates and 140 examiners in separate locations, and reduced examination logistics from creation to delivery by a hundredfold.

Webinar Link
Mar 2023
Learning with an Impact in a Hybrid Workforce
Online Webinar, Singapore

The modern hybrid workplace calls for HR professionals to update their practices to achieve truly effective employee engagement and sharpen workforce competitiveness through training & development. Join our edtech experts, Timothy Boettcher - Head of MaivenPoint, North America and Viktor Lindblom - Senior Director of Global Learning & Development, AvePoint, as they challenge how traditional L&D systems limit information scalability in an organisation, and share how organisations can achieve true collaborative learning through a modern L&D platform.

Webinar Link
Nov 2022
Digital Assessments and the Future of Online Learning
EDUtech_Asia Conference, Singapore

Join Ethan Li (Chief Strategy Officer, MaivenPoint) and Timothy Boettcher (Head of North America, MaivenPoint) as they cover the state of online learning today, some of the challenges with traditional assessments, and share a customer success story case study on how we solve hybrid and online assessment challenges with MaivenPoint's 'Examena'.

Event Page
May 2022
Modernize Digital Learning and Exam Delivery with Microsoft 365
Online Webinar, Washington D.C.

Learn how to equip teachers and students with a holistic learning platform to collaborate and transform traditional learning systems into digital formats in a trusted hybrid mode.

Webinar Link
Apr 2021
Modernizing Your KM Strategy for Digital Transformation
KMWorld: Virtual Panel (Online), Washington D.C.

To work smarter and faster, you need KM to ensure that information is not only easily accessible to foster greater productivity and collaboration, but also can be trusted to inform action. Sponsored by Access, Verint, and AvePoint, this webinar gives lots of pointers for modernizing your KM strategy for digital transformation.

Event Page
Feb 2021
7 Critical Office 365 Data Restore Questions (And Answers)
Online Webinar, Washington D.C.

Backing up the data is only half the job and the devil is in the restore. It’s not enough to just consider Office 365 backup. Organizations need a plan to restore critical information– and it isn’t a one-size-fits-all process. Identifying if you need a third-party backup solution, and if so which one, requires a deep analysis of how you not only backup but restore your data to meet your organization’s content availability and compliance needs.

Webinar Link
Jun 2020
Business Continuity & Productivity in the Digital Workplace
#ShiftHappens Conference 2020 (Virtual Event)

Accelerating Internal Comms: Modern Intranet Best Practices For the Modern Workplace. Some say that there is no need for an intranet given the plethora of communication options available in Office 365. We’ll argue they are wrong. Join AvePoint's Timothy Boettcher, and Wells Fargo's Digital Experience Consultant, Christy Punch, as they explore how Wells Fargo has been leading internal communications and the central intranet portal for the global company. Hear the insights Christy derived from their latest intranet rollout, which included a year-long user research and prototype project, while, Timothy demonstrates the latest SharePoint innovations and best practices for creating and rolling out a modern intranet.

Event Page
Nov 2019
Information Management and Governance for Office 365 Workspace Lifecycle Control
ARMA NOVA - Office 365 Governance Technology Showcase, Washington D.C.

Join Timothy Boettcher and Jay Leask as they walk through the 5 crucial steps of information governance strategies. Understand why information management is essential for your unstructured data, and learn our best-practice approach to governance in Office 365.

Event Page
Oct 2019
MTCC - Microsoft Teams and Information Management: What You Need To Know!
MTCC, Washington D.C.

As the fastest growing business application in Microsoft’s history, more and more data is being generated in and through use of Microsoft Teams. As a result of its extensibility, there are a lot of places this data can be created and stored, from chats to files saved in a Teams channel. How can you ensure you’re adequately capturing the information your organization needs to be compliant with internal and external policies? Join AvePoint’s information management experts as they show you: How to develop an overall Office 365 information management strategy including better search and audit support capabilities; Microsoft’s newest functionality around retaining Teams Chats. How it can help and some limitations of which you need to be aware; How Teams and SharePoint Online are integrated to give you full management over documents created through use of Teams; How to provision Microsoft Teams to automatically tag documents with appropriate metadata needed to meet records mandates.

Event Page
Jan 2019
Digital Transformation from the Trenches
#ShiftHappens Conference 2019, Washington D.C.

LIVE: MICROSOFT TEAMS AND INFORMATION MANAGEMENT: WHAT YOU SHOULD KNOW. As the fastest growing business application in Microsoft’s history, more and more data is being generated in and through use of Microsoft Teams. As a result of its extensibility, there are a lot of places this data can be created and stored, from chats to files saved in a Teams channel. Learn from experts Timothy Boettcher and Jay Leask on

Event Page
Accelerate your move to O365 and SharePoint Online
Apr 2016
Accelerate your move to O365 and SharePoint Online
Microsoft Modern Workplace Series Seminar (Online Webinar)

Discover the vast difference that Office 365 can make at your organisation. Hear from cloud experts best practices for migrating the Office 365 cloud with full fidelity and flexibility. Timothy's presentation, "Migrate & Manage: as Easy as 1,2,3" explores moving to the cloud and enabling secure, compliant collaboration with internal and external parties - and making it easy!

Oct 2015
Microsoft CityNext's "CityApp" Event (Sidoarjo) 2015
Microsoft CityApp, Sidoarjo Indonesia

The two day Appathon event is a collaboration between Microsoft CityNext, Sidoarjo Regency, and partner university Universitas Muhammadiyah. It sees approximately 300 young software developers from a number of universities working to build web and mobile applications to tackle Sidoarjo’s biggest urban challenges that include demographic administration, clean water services and road infrastructure among others. Timothy's session explores both the challenges and the opportunities facing cities, and how the changing face of technology can make an impact, using real-world examples of recent social transformation projects from AvePoint's solutions.

Event Page
Jun 2015
The Regional Conference on Information Communication Technology to Combat Human Trafficking
UN Regional Conference, Bangkok Thailand

Microsoft, alongside the International Organization for Migration (IOM), the United Nations Action for Cooperation against Trafficking in Persons (UN-ACT), United Nations Children’s Fund (UNICEF), the United Nations Office on Drugs and Crime (UNODC), UN Women, the U.S. Agency for International Development (USAID) and the United States is sponsoring a Regional Conference on Information Communication Technology (ICT) to Combat Human Trafficking in Bangkok, Thailand on 23-24 June 2015 at the Shangri-La Hotel. The conference aims to highlight the role that technology can play in current efforts to combat human trafficking and to inspire new approaches to prevention, protection and prosecution of human trafficking. Timothy's session, "Using Case Management Systems to Accelerate Assistance to People in Need", focused on his experience deploying eCRM solutions to key social service ministries in Singapore to empower mobile workers in the field to improve effectiveness, efficiency, and engagement with their clients.

View in Portfolio
Jun 2012
AdditionalPageHead: SharePoint Branding and Customisations deployed the RIGHT way (no coding required!)
SharePoint Saturday 2012, Adelaide Australia

At this SharePoint Saturday event, Timothy uses a live demonstration to share the RIGHT way to deploy custom branding, CSS, and JS to a SharePoint site using the AdditionalPageHead framework, which can be done with XML-only frameworks and no (.NET) coding.

Slides
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